Watch short videos explaining IWP, protected project financing, capital partners, and opportunities across the creator economy.
IWP Overview
An introduction to IWP and its approach to financing projects in the creator economy.
3 min 6 sec
Watch IWP Overview video (MP4)Full transcript
[music] Hi, and welcome to IWP. I'm the plug, your dedicated funding agent. Let's be honest, small businesses have never had an easy path to capital. Creators can't get funded. Investors can't find vetted deals. Lenders have capital sitting on the sidelines. Vendors can't get consistent access to the projects that need their services. And the people trying to break into the industry can't get the experience to land the job. Everyone's stuck waiting on everyone else. Here's the problem. Creators are small businesses. They pay taxes. They employ people. They generate real revenue. But lenders don't know how to fund them effectively. And investors who do step in often want ownership in return, so creators end up giving away the very thing they built. Right now, over one billion dollars in credit enhancement capital sits underutilized, certified, available, and unused because it was never built to reach the creator economy. And why now? Production is leaving traditional markets, jobs are disappearing with it, government programs are sitting idle, and the creator economy has grown too large to keep running without real infrastructure behind it. There's a better way. Me. I'm the plug, IWP's dedicated funding agent. IWP is an agentic funding platform, and what we do is simple. We de-risk capital for underrepresented small businesses, which include creator-led projects, and I'm how we execute that. Every project, music, television, film, or a creator-led business, comes through the deal room, where I match it with the right path in real time with human in the loop. Enhancements secure repayment on every deal, stacked with government and private protections, layering up to eighty percent loss protection before capital ever moves. That's what makes a deal fundable. For investors, that means vetted deals and structured returns. For lenders, it means deal flow that's already protected. For creators, it means access to lenders and investors who are confident to deploy capital. For vendors, it means access to a steady pipeline of funded projects that need their services. And for apprentices, it means real guaranteed job placement built into every project that IWP funds. But this isn't just about the numbers. Every deal funded put people to work, builds real projects, and creates real jobs. Capital doesn't just move. It moves an entire ecosystem forward. Need capital? Need vetted deals? Need deal flow? Need experience? Need access to funded work? Plug in. [click] Plug in. Power your investment. Join IWP today. [music]
Download transcriptEnglish captionsCreators
An overview of how creators can explore project financing and support through IWP.
1 min 58 sec
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[music] Hi, and welcome to IWP. I'm The Plug, your dedicated funding agent. You're here because you need funding, but you've hit the same wall every creator hits. Banks that don't understand your industry, investors who move too slow, financing options that feel built for anyone but you. You've got the vision, the team, the plan, but you keep running into gatekeepers who can't see the value in what you're building. So you wait, you chase, and too often, the capital that was always out there never reaches you, not because your project wasn't fundable, but because the system wasn't built to see it. There's a better way: me. Here's how it works. You submit your project through the deal room. Once our relationship manager clears it in, I take over. I match you with the right funding path in real time, pulling from over one hundred lenders in the program and one hundred million dollars in private capital, already stacked with government and private protections, all before financing ever feels out of reach. Instead of chasing capital, it's matched to you. Instead of waiting on gatekeepers, you get a funding path structured, protected up to eighty percent in loss protection, and ready to move your project forward. But it's not just about the money. Every deal funded means your project gets made, your team gets paid, and real jobs get created in communities where access to capital is limited. Your project doesn't just get funded, it moves an entire ecosystem forward. Need capital? Plug in to power your project. Join the ecosystem where creators move faster. More access, real capital, real impact. Save time, reduce barriers, create smarter, and put people to work while you do it. [music] Plug in. Power your project. Join IWP today.
Download transcriptEnglish captionsInvestors
An introduction to IWP's approach to connecting investors with structured project opportunities.
2 min
Watch Investors video (MP4)Full transcript
[music] Hi, and welcome to IWP. I'm the plug, your dedicated funding agent. As you know, IWP de-risks capital for underrepresented small businesses, which include creator-led projects. I'm how we execute that. You're here because you want to provide funding, but what you've heard sounds too good to be true. Or you're hesitant because you've spent hours sifting through submissions, chasing due diligence, and still walked away unsure if a deal was ready for your capital. You've waited weeks for underwriting, taken on exposure you couldn't fully see. And too often, you passed, not because the deal was bad, but because you didn't have the visibility to say yes with confidence. There's a better way. Me. Here's how it works. A creator submits a project. Once our relationship manager clears it into my deal room, I take over. First, I secure one hundred and thirty percent in repayment sources against the amount requested. Then I layer in private and government enhancements, building coverage up to eighty percent in loss protection, all before you ever see the deal. Instead of guessing at risk, you see it. Instead of waiting on paperwork, you get a fundable deal, enhanced, protected, and built for returns up to twelve percent. But it's not just about the numbers. Every deal you fund puts a creator to work. Real jobs in communities where access to capital has been limited. Your capital doesn't just earn. It moves an entire ecosystem forward. Need vetted deals? Plug in to power your investment. Join the ecosystem where funding moves faster. Less risk, stronger returns, real impact. Save time, reduce exposure, fund smarter, and put people to work while you do it. [music] Plug in. Power your investment. Join IWP today.
Download transcriptEnglish captionsLenders
An overview of how lenders can consider structured financing and capital protection with IWP.
2 min 18 sec
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[music] Hi, and welcome to IWP. I'm The Plug, your dedicated funding agent. As you know, IWP de-risks capital for underrepresented small businesses, which include creator-led projects. I'm how we execute that. You're here because you want to provide funding, but what you've heard sounds too good to be true. Or you're hesitant because a standard playbook for underwriting creative assets is yet to exist, and creative revenue streams can be harder to model than traditional collateral. You've spent hours sifting through submissions, chasing due diligence, and too often you pass, not because the deal was bad, but because you don't have the confidence to say yes. There's a better way: me. Here's how it works. A creator submits a project. Once our relationship manager clears it into my deal room, I take over. First, I secure one hundred and thirty percent in repayment sources against the amount requested. Then I layer in private and government enhancements, building coverage up to eighty percent in loss protection, alongside a senior secured UCC One position. Then I assess and apply the deal to lenders who match the risk profile per the funding criteria in their dashboard. This all happens before you ever see a deal. Instead of guessing at risk, you see it. Instead of waiting on paperwork, you get a fundable deal, enhanced, protected, and built for returns up to twelve percent and packaged in a structure you recognize. But it's not just about the numbers. Every deal you fund puts a creator to work. Real jobs in communities where access to capital has been limited. Your capital doesn't just earn, it moves an entire ecosystem forward. Need vetted deals? Plug in to power your investment. Join the ecosystem where funding moves faster. Less risk, stronger returns, real impact. Save time, reduce exposure, fund smarter, and put people to work while you do it. [clicks] Plug in. Power your investment. Join IWP today. [music]
Download transcriptEnglish captionsVendors
An introduction to vendor participation in the IWP project ecosystem.
2 min 3 sec
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[music] Hi, and welcome to IWP. I'm The Plug, your dedicated funding agent. You're here because you provide services these projects need, but you've hit the same wall everyone does. Projects want reliable vendors, but funded work is hard to find and unfunded projects are a risk to take on. You've pitched, you've waited, you've watched work go to whoever already had a relationship in place. Not because you weren't ready to deliver, but because nobody built you a pipeline to step into. There's a better way: me. Here's how it works. Real creator projects come through the deal room, reviewed and funded through me in real time. Human in the loop always. Every one of those projects needs vendors on the ground, and a percentage of services on every funded project is mandated to come from our vendor network. As deals move into production, I place you directly into them, matched to funded projects that need exactly what you offer, backed by capital that's already secured. Instead of chasing unfunded leads, the work comes to you already backed and already reserved for you. Instead of waiting on a maybe, you get guaranteed placement into funded projects, real production needs, and a direct path to steady work. But it's not just about the contract. Every project you service builds real revenue, strengthens your business, and puts people to work in an industry that's always needed more access. Need work? Plug in to power your business. Join the ecosystem where vendors move faster. Real projects, real funding, real impact. Save time, reduce risk, build your business smarter while you help move projects forward. [music] Plug in. Power your business. Join IWP today.
Download transcriptEnglish captionsApprentices
An introduction to apprentice opportunities within IWP's creator-economy ecosystem.
1 min 55 sec
Watch Apprentices video (MP4)Full transcript
[music] Hi, and welcome to IWP. I'm The Plug, your dedicated funding agent. As you know, IWP de-risk capital for underrepresented small businesses, which include creator-led projects. I'm how we execute that. You're here because you're trying to break into the creative industry, but you've hit the same wall everyone does. Jobs want experience, but nobody wants to give you the experience to get the job. You've applied, you've waited, you've watched opportunities go to people who already had a foot in the door. Not because you weren't ready to work, but because nobody built you a door to walk through. There's a better way: me. Here's how it works. Real creator projects come through the deal room, reviewed and funded through me in real time. Human in the loop always. Every one of those projects needs hands on the ground. So as deals move into production, I move you into them, placed into paid, registered apprenticeships, trained on real work, not simulations. Instead of chasing experience, it's built into the job. Instead of waiting for a break, you get structured training, real production credits, and a direct path into the workforce. But it's not just about the paycheck. Every apprenticeship builds real skills, opens a real career. Your work doesn't just get you paid. It moves an entire ecosystem forward. Join the ecosystem where opportunity moves faster. Real training, real jobs, real impact. Save time, reduce barriers, build your career smarter while you help move projects forward. Plug in. Power your career. Join IWP today.
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